In a Nutshell
The world of SEO has been rocked by change after change after change lately. First, Google upended well-established sites with the Panda update, and then the Penguin update added to the already burdensome onus created by the previous update. In short, those searching for a way to achieve better visibility online had to start from scratch because Google decided that many practices that were once entirely acceptable are now non-grata.
Let’s first find out what is the pattern that the Google algorithmic update follows for evaluating websites. Here are some of the bad signals that needs to be avoided in order to keep Penguin and Panda at bay:
- Unnatural linking patterns - it includes lengthy keyword links, paid links [Keyword anchor texts], Site Wide links and too many footer links
- Keyword stuffing – Repeatedly using the same keywords in the same webpage.
- Useless and thin content -Publishing poor quality content and pointing to too many affiliate sites, grammatically incorrect sentences and sentences which have no meaning at all.
- Over On-page optimization - completely concentrating on a single keyword
- High bounce rate – Users leave the website after visiting just one particular page.
- Average time spent on a page - Short visit times (usually less than 2-3 minutes) can impact your website ranking
- Other “bad” signals include automated blogs entries and posting using RSS feeds.
While Panda and Penguin are still wreaking havoc with many sites, there are plenty of ways that you can beat them and get the visibility you need and deserve. Here are some of them:
It Starts with the Right Website
First, beating Panda and Penguin goes deeper than just changing your article marketing strategy or deciding that you will no longer stuff hidden links at the bottom of your pages. It requires that you have the right website framework. WordPress themes offer significant advantage here. Why WordPress, specifically? Actually, it offers a lot of different benefits, including:
- Powerful tools that can boost SEO on your site and provide robust analytics from the get go with the touch of a button (think Yoast)
- Plenty of high quality, professional themes that encourage your visitors to remain on the site longer
- Plenty of widgets that can be added on to provide additional functionality for your users
- In the long run, both Panda and Penguin encourage business owners to develop higher quality websites that actually offer their visitors value, utility and quality. WordPress is the simplest way to do just that.
Also read our article where we emphasis on the benefits of using WordPress for Blogs.
- Titles play a pivotal role in the way your blog is made visible in the search results. You have to take measures to optimize the title tag. These consists of keywords or the keyword phrases in the title. These measures need to be taken in order to make the user click on the result that directs to your blog.
- Also constant repetition of the principal keyword all the tags for example h1, h2, h3, etc is not a bad option as long as you are not using them unnecessarily.
You Need the Right Content
However, beating Panda and Penguin goes much deeper than changing your website framework. You might need to rethink your stance on content. If you’re one of those people who like to “curate” content created by others, stop it. Take down duplicate content or in simple words, “delete it”. Duplicate content is duplicate content, whether you’re “curating” or outright stealing to try to capitalize on another company’s success.
Both of Google’s recent updates absolutely require the development of 100% original content on websites – that means any cookie cutter text you might have is dragging your site down in the rankings, and you might even find that your site is blacklisted.
Neither is a good thing. So, if you’re using your blog content in your article marketing efforts (or vice-versa), it’s time to rethink your strategy.
Original content isn’t the only thing you need. If your content doesn’t actually offer any value, if it’s chock-full of errors, typos and misspellings, or if it doesn’t mesh with what the page is supposed to be about (based on your meta information), Google will downgrade your ranking accordingly.
If you can’t create original, quality content on your own, hire someone to do it for you. There are plenty of good writers out there that can provide the originality, uniqueness and specificity that you need. There’s absolutely no need to go it alone here. a text written with the idea that the more you repeat the keywords, the better: the so-called keyword stuffing (stuffing keywords).
The Internal and External pointing Links
Here we will look at some of the linking aspects that needs to be avoided to play safe with the Google and other major search engines.
- Having too many outbound links to sites of poor quality.
- Backlinks from highly optimized anchor texts from comments or forums in the form of signatures
- Backlinks from a completely off topic blog.
- Inserting Internal links using the same anchor (link text) several times in a single page. This is generally done using tools to automatically insert links in the content.
- Too many backlinks from non-thematic pages , or from isolated pages of a site i.e. the inactive pages.
- Too many backlinks from sites of medium or low quality.
- links from the directories do not seem to be covered even if a lot of exceptions. No doubt that the reputation of the book has more than before. It should also be noted that several waves of penalizing directories have already taken place in the past years.
- Too many backlinks from websites that publishes content in other languages.
I think with the time, Google will reduce the power of linking for most sites because there are many people out there who are looking to circumvent Google’s algorithm and go unnoticed.
Dig into Tags
Unless you’re completely new to how search engines work, you know that they use the information contained in your meta tags to provide a (hopefully) accurate description of the page to Internet searchers using related keywords. However, what you might not know is that if you’re using underhand techniques to create meta information to trick consumers and search engine spiders, Google’s got it in for you.
How might someone act underhanded in this way? There are several things that can be done, including using high-ranking, popular keywords that don’t pertain to the page content at all, and stuffing as many keywords as possible into the meta description in the hopes of bringing in additional traffic. If either of these sounds familiar, then you are courting disaster. Google isn’t playing, and eventually your spammer, black-hat actions will catch up with you. How do you beat Panda and Penguin, and still make sure that your site is visible through search queries? The answer to the question posed above is to create quality meta tags. It’s simpler than you might think, as well.
Here’s what you need to do:
Use Keywords – Yes, you do need to use applicable keywords in your meta tags. Don’t cram them in willy-nilly, though. They need to make sense.
Use Related Keywords – If at all possible, use keywords related to your primary keywords as well. Of course, these should be used in moderation and leave them out if there use jeopardizes the quality of your tag.
Make Sense – More than anything else, make sure your meta tags make sense to human readers. Google’s focus is on promoting content designed for human consumption, and that includes your meta tags. If you’re creating tags that only a bot could love, you’re going about it the wrong way.
In the future, it is certainly challenging to succeed with pure SEO business models. Such models take into consideration – the active influence of the rankings that is an essential core component for a site. Other parameters such as good content, good products and good prices are secondary factors. So the one who earns his living mainly by generating clicks through some of the top keywords should work wisely and carefully in order to to obtain a in a decent positioning in the search results.
As you can see from the information above, there are plenty of ways that you can boost your rankings, beat Panda and Penguin, and appeal to human readers.